Index

• What is Information Design
• Our philosophy
• The service

Information design is a branch of design focused on effectively conveying information. What this means is that instead of simply looking for a visually appealing solution; an information designer will search for the most functional and visually appealing solution to a problem.

Wikipedia gives the following list of the capabilities of an information designer, and we feel that it´s an appropriate description:

This list is indicative rather than prescriptive or fully descriptive.
Research:

• Using, commissioning, co-ordinating and understanding research. All design involves research as an initial stage
• Information design research is likely to involve some or all of
  • Business process investigation and analysis
  • Qualitative and quantitative user research
  • Reference to existing academic research (e.g., ergonomics, cognitive and perceptual psychology)
  • Craft knowledge: what has been tried before

Transformation:

• Using words, diagrams, type, and sequencing to restructure messages so that they tell a story more effectively

Writing for clear communication:

• Writing or editing to make messages clear, unambiguous and understandable by their intended audience(s)

Graphic and typographic design:

• Designing the appearance of an information product so that users can find what they want and understand it when they get there

Information visualisation:

• Creating graphic displays which turn data into lucid information

Prototyping:

• Making preliminary visualizations, models, and prototypes which allow discussion and useful testing

Testing:

• Understanding a range of techniques for testing prototypes and finished information products with their intended audiences. There is a wide range of techniques, which vary according to the medium used and the intended process and audience(s). Designers must select and manage suitable methods for each project.

Co-ordination:

• The ability to work well with a range of specialities and yet to act as 'professional amateur' in such teams, representing the user

Accessibility:

• Understanding what accessibility means for an intended audience
• The ability to assess risk realistically. Information design is actually all about accessibility in the wider sense.

Specification:

• Understanding chosen production media and processes
• The ability to specify to production specialists in a wide range of industries (print, video, software, web, product manufacturers) clearly and efficiently

We are dedicated to giving you the best service we can. By involving ourselves completely with your business, we strive to find what you really need, and then to design a solution to it, a solution that not only is budget conscious but effective and attractive.

If and when you decide to work with Absinthe Design, we commit ourselves to your total satisfaction by providing you with total involvement with the project.

We will go to wherever we need to go, and do everything within our grasp to create a great design for you. We achieve this by hiring specialist in each and every field, so that your design is the best it can be. And all will be coordinated by us. In the end you’ll receive a full package with everything that you paid for, we don’t hold your designs hostage, so you are totally free to keep working with us or any other design studio.

Thank You